SONICB
LED THE FULL BRAND CREATION
The goal was to create a colorful mid / low level brand that would appeal to a more youthful demographic. I created the tagline “always – b – you” because everyone should have access to great products at affordable prices. Using the ‘b’ on the packaging to help push positive messaging. This brand has had a wide range of success in international markets.
brand typeface & iconography
I crafted a modern and rounded typeface to capture the essence of the brand. Our team created individually identified and named products, and I designed custom icons to emphasize the specific features of each item.
PACKAGING DESIGN
I created modern, clean, and informative packaging for their products. To create a cohesive look, the packaging used a color that was similar to the products, either a lighter or darker version of the logo mark. This allows the product image to stand out from the packaging. This same packaging ideology was applied to other areas of the brand, such as audio, gaming, office, and computer accessories.
CATALOG DESIGN
The product catalog I designed was comprehensive and highlighted the brand’s range of products, capabilities and character. To achieve this, I used 3D model rendered packaging and photoshopped images of the products alongside lifestyle shots that perfectly captured the spirit of the brand.
WEBSITE DESIGN
Worked with a team to create and develop a Shopify site to sell sonicB products online. With custom graphics, pages, support, and user manuals, customers are able to quickly access their purchases and ensure they know how to use their products correctly. We made sure the site was optimized for the best user experience, providing intuitive navigation and easy-to-follow instructions. Additionally, offering customer service and support on to help to increase customer satisfaction and loyalty.