Audeeo
LED THE FULL BRAND CREATION
I created a brand with a mid-to-high-end appeal that would appeal to a diverse range of consumers all around the world. The name, Audeeo, was chosen for its unique combination of sounding like audio with a touch of European and Romance language flair. With this, I wanted to create a brand that could be instantly recognized, no matter where it was being marketed. To create a long-lasting impact, I also focused on creating a brand that had an authentic story and message that could be communicated to customers using compelling visuals, graphics and words. This would ensure that potential customers were able to instantly identify and connect with the brand.
brand typeface & iconography
The typography of Audeeo was carefully chosen to fit the modern aesthetic it was striving for. Our design team created distinct identifiers and titles for each product. I also designed custom icons to help visualize each feature, with icons tailored to fit specific items. This way, customers can easily find their desired product and get a better understanding of what it offers.
PACKAGING & PRODUCT DESIGN
Audeeo’s packaging follows an innovative and modern design. Half of the background is a lighter color that helps to highlight the product image, while the white space directs the eye to the brand. This ideology is applied across all of Audeeo’s categories, including audio, gaming, office, and computer accessories. All of the packaging is clean and informative, allowing consumers to quickly identify the product and have a clear understanding of the features.
CATALOG DESIGN
The product catalog I created was extensive and showcased all the products, capabilities, and essence of the brand. I was able to do this by using the 3D packaging I had rendered as well as the photoshopped images of our items and lifestyle images that fit the brands personality.
WEBSITE DESIGN
Created and developed a Shopify site to be able to sell audeeo goods online at some point. Custom graphics & pages, support, and user manuals